Recently, Transcend announced a memory card that can transfer data with speeds up to 20 MB/s. This new range of SDHC memory cards are classified as Class 10 and are a part of Transcends ‘Ultimate’ range of powerful performance flash memory cards. The transfer speed of the new range is a lot faster than the 6 MB/s transfer speed of the Class 6 category or the 2MB/s transfer speed of Class 2 memory cards. The new range also has a sizeable storage capacity with the largest available being a massive 16 GB. Its Class 10 ranking makes recording HD video easy, and videos and audio can be played at a higher rate.
The Transcend brand is the third largest manufacturer of flash memory on the planet. The company earned good PR when it became the first company to ever offer lifetime warranty on its lineup of flash memory formats. Besides flash memory, the Taiwan-based Transcend Information, Inc. has developed thousands of devices including portable music playback devices, memory chips, USB accessories such as digital picture frames, portable HDDs, computer graphic cards, and more. The write speed of memory cards is vital to the success of the latest gadgets which have greater video and audio quality. Transcend Ultimate SDHC cards have a 10MB/s write speed and a 16MB/s read speed, reducing the time lag between frames and allowing you to enjoy 60 frames per second of rich, full HD videos. The card also comes in handy for when using the burst mode in high performance digital SLR cameras.
A company like Transcend has a solid place in the flash media market, and its devotion to customer service and continuous technological advancements will put it ahead of the curve this decade. To understand Transcend’s success, just look at the philosophical basis of their business, as described by Peter Shu, Transcend’s founder and CEO:
“When I founded Transcend, I looked for committed, talented people to work with me. Due to their amazing efforts, our growth has been phenomenal. As we achieve success as a global business, everyone who’s involved with us wins, too. Our employees are rewarded with generous compensation and exciting opportunities to develop their careers. We help our customers become successful by providing them with quality products at competitive prices, backed by dedicated service. We work with our suppliers to build long-term partnerships based on respect, professionalism and honesty. We know that when our customers and suppliers are successful, we are also successful—we grow and succeed together. This is the Win-Win philosophy.”
The memory cards can be used in light, entry level cameras as well as high performance digital SLR cameras which consume a lot of memory very quickly. The Transcend Ultimate SDHC cards are available in sizes ranging from 4 GB to 16 GB making them ideal for high megapixel cameras. For example, using a 5 megapixel JPEG compression format, the 16 GB card can store up to 6552 pictures. It can also store 88 hours of standard quality MPEG-4 video (at 384 Kbps) or 240 minutes of HD video at 9 Mbps (AVCHD) making it a great tool for those with a heart for photography. This new high performance memory card comes in sizes of 4 GB, 8 GB and 16 GB, making them ideal for anyone to use in almost every gadget. Companies have been trying hard to manufacture a high performance card; the new Transcend Ultimate range is a giant leap in the quest to produce a memory card that is able to handle new and emerging technologies effectively.
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Tags: Memory Card
